WHY PENS WITH LOGOS ARE GREAT PROMOTIONS/TRADE SHOW GIVEAWAYS

The tried and true, indispensable pen. It can be a great marketing vehicle. Simply imprint your company name and web address and you’ve gone a long way in promoting your product or service and enjoying on-going benefits. Say, for example, you’re a title company and after you’ve signed all the paperwork, you hand the pen or several pens to the client. Your name will be remembered long and the closing. Then, there’s the pass along value. You can harness additional marketing with no additional cost.
Of course, trade shows are a natural for pens. When I have a booth at show, I always have plenty of pens on hand with my ad agency and promotional products company logos. And even when people gobble and grab them up like their gold,
I hope someone will remember my name or like the pen enough to order some for themselves.

Three of my favorite pen suppliers to the promotional products industry are: Bic Graphic USA at www.bicgraphic.com, Bullet Line at www.bulletline.com and Hub Pen Company at www.hubpen.com. Other recognizable name brand writing instruments can be procured from companies like Cross and Mont Blanc, which generally speaking, have a more upscale image and appeal.
Pens, as you can well imagine, come in many varieties, thick and thin styles in plastic, metal and wood and a wide range of price points. Popular styles include everything from stick pens to retractables with rubber grips to neat floating pens with icons or company logos floating in liquid to the newest rage of scented pens that smell like bubble gum, cinnamon, black licorice, lemons or flowers. Many pens today are green, composed of biodegradable materials that are truly environmentally friendly. There’s an endless variety, so I always suggest that clients get samples of pens to judge their writing smoothness, hand comfort/tactile feel and overall use/image to be conveyed.
Remarkably, there are pens to fit every budget and purpose from less than a $1.00 to $50.00 and up. Despite the emerging growth of laptops, I-pads, PDA’s/ interactive, touch screen phones and the like, people still carry a pen or two when they travel, are at work or at home. They’re handy and always dependable (except when you run out of ink). Adding your logo/brand and contact information can increase ROI and company and/or product/service loyalty and recognition.
Visit kaufmanadvertising.com and click on the Wear It’s At link for details and ordering information.