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Why direct to garment printing may be a great alternative to screen printing
You need fantastic-looking decorated t-shirts, polo shirts or sweatshirts. Maybe you have a full color design and maybe you only need a few for a trade show or other event. You’re thinking silk-screening. But there are several factors that may dissuade you. First, you need to set up the screens at about $15.00/color/screen. Then, there’s the running cost. Generally, you’ll get killed if you print less than a dozen. Not to mention the time factor if you need them quickly. The solution is here. It’s called DTG or direct-to-garment and it’s the latest wrinkle in the evolution of decorating. When I attended the NBM Show in Baltimore, featuring sign & digital graphics, printwear and awards and engraving, digital printing was prominent and prevalent. My eyes opened widely as I saw a way for my clients to use the direct-to-garment technology to get low quantity, full color and fast turnaround….all at a reasonable price. Digital printing machines hook up directly with a computer, so there’s no screen set-up required. It’s a flexible, versatile way to handle many kinds of your apparel decoration requirements. And whether you need light or dark colored wearables, the result should be equally crisp and vibrant. Of course, it’s a close representation of the art supplied. Truly, a “WYSIWYG” what-you-see-is what-you get situation, somewhat similar to printing from your monitor to a color desktop printer. But bear in mind, you are printing on material, not paper. Files can be supplied in many formats including: .tiff ; .psd ; AI ; and .cdr. The only drawbacks you may encounter is that 100% cotton apparel is recommended. Also, text and fonts that are smaller than 14 point may not print clearly. A left chest imprint is likely to be around $7.00 each for quantities 1-11;full front or back up to 11 x14” will cost about $10.00 for the same minimum quantities. Should you want a full color sample, it should run you about $20.00 and give you added peace-of-mind.
Recently, Wear It’s At utilized DTG technology to beautifully satisfy the need for a single polo shirt for a school administrator’s program as well as staff tees for a local gym. DTG has wide-ranging application for both novelty, personal/family and business-related projects. Your promotional products professional can help you make the call when it comes to traditional screen printing vs. DTG.
This entry was posted on Tuesday, January, 2010.
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