Uniformity Can Lead To A Successful Image, Part 1

My earliest recollection of uniforms were those guys dressed in crisp Texaco shirts introducing Milton Berle on his popular TV show in the 1950’s. Obviously it made an impression on me. Fast forward tothe present and uniforms have become a mainstay if not an essential ingredient for projecting a cohesive image in the vital “branding” process. Similar to brochures, ads, website and other cohesive marketingdevices utilized by successful companies around the globe, the trend is definitely toward consistency and professionalism in all aspects of corporate identity.

Everyone from restaurants to health care, property management companies to businesses of every stripe need to represent the integrity and image of their product or service. All employees from top level executives to support staff and maintenance/custodial should be dressed with consistency. For example, dress or casual shirts—polos to collared button downs– in an appropriate corporate color and style characterizing your image.  Add matching or complementary pants/skirts with sport jackets/blazers. Also consider distinctive ties/scarves, sweaters, vests, fleece, jackets, other outerwear and appropriate headwear for a cohesive look and fashion appeal. Of course, all apparel should display a corporate or product logo and/ or web address, which can be embroidered or silk-screened on the front chest, sleeve or back of the wearable. Staff uniforms can run the fashion gamut from casual for dress down days to more formal depending on the corporate environment.

As far as color and fabrications are concerned, you can generally find wearables to match your corporate/product colors in soft, breathable cotton or easy care blends of cotton and polyester as well as 100% wool or microfiber. Bear in mind, that many tops are unisex, but the trend is to offer men’s styles and coordinating women’s styles with a more feminine silhouette.

Bottom line, you need not spend a fortune outfitting staff. The essential part is to convey an image of professional management and consistent, caring appearance both internally and extended to your external publics. Always consider consulting and brainstorming with a professional in the industry for the latest and greatest in standard and custom-designed uniformity.