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Sorry Kermi, now it is easy being green
When Kermit the Frog sang, “It’s not easy being green,” little did he realize how misinformed he would be. Muppets aside, it is an environmentally conscious world and growing more so with each passing day. Blink if you’re aware the Green Movement has a starring role in today’s business climate at every turn. And, the promotional products industry is certainly no exception. Eco-friendly or “green” is cropping up in every product category. It is all the rage. Not a day passes that my e-mail and snail mail are replete with items made from recycled and biodegradable ingredients. More and more, you are not paying a premium for living in a greener pasture for the best of both worlds. Companies that want to be portrayed as eco-friendly have quickly realized that their commitment to a cleaner earth is essential, heralding environmentally and socially responsible business practices. And further that the ad specialties they use to promote and create awareness are manufactured in plants that the amount of energy they use or the volume of carbon emissions they release into the environment are diminished.
In the wearables arena, organic apparel is growing. Everything from polo shirts, jackets and hats made from recycled plastic, coconut fiber, bamboo and organic cotton are quickly becoming plentiful. Plus, an array of products from pens to reusable bags and lanyards to notepads are being made in eco-friendly forms. If your company or non-profit is concerned about an eco-friendly image, the future truly is now. There are numerous examples of those who have already wholeheartedly embraced promotional products that even the great Mother Nature would approve of.
A natural foods company asked consumers to submit designs for organic shirts. These cotton shirts were definitely in line with company values, engendering a circle of trust and purity. A health care provider handed out green products at a yearly sales summit including an organic t-shirt. The strong message—‘we’re not just paying lip service to our commitment to green marketing’. Another company planted trees and gave out aluminum water bottles to demonstrate their eco-friendly stance. Even a fast food restaurant converted to organic shirts as well as recycled cinch sacks and pens to accentuate environmentally responsible traits.
Going green can be incredibly simple, given the plethora of eco-friendly products in almost every promotional category and many more on the way.
So see, Kermit, now it is easy being green.
This entry was posted on Thursday, January, 2010.
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