Any advertising medium must reach your target audience or it will provide no benefit.
Sometimes it’s a tough task identifying the exact media that will work best for your product or service. If you’re already advertising, all sorts of media may contact you. They may all sound right for your business, especially if there’s an aggressive sales person. But, how can you best evaluate what is and isn’t a good media choice. That’s exactly where we come in with our experience and objectivity.
Often, we recommend a fair testing and experimentation with a particular media to see if it brings the desired results. That does not mean you run one ad and decide the media isn’t working. We realize that typically small businesses have smaller budgets and every dollar counts. So, whether it’s an ad in a local publication, radio campaign, billboard, direct mail, e-mail blast or social media marketing that brings the new customers, expanded sales or increased awareness.
Frankly, we’re not married to any particular medium, only the ones that truly bring results for you. Let us to research, recommend, and place your media, it’s another expertise we possess and it goes hand in hand with our creative services.
At Kaufman Advertising, we can assist you with any or all of the following traditional advertising mediums:
Using a warm and friendly editorial approach, newsletters can be an integral part of the marketing mix.
A blend of poignant articles and interesting photos and graphics can serve to inform and motivate current customers and prospects.
Newsletters can be created for print as well as electronic use for e-mail or web application.
POS (Point of Sale) and POP (Point of Purchase) may include displays, hanging signs, window displays, sign holders, literature holders, suggestion boxes, product displays, bins, shelf talkers, easels, stands, risers, poster stand and more.
Kaufman Advertising can assist in the design and manufacture of these vital selling tools.
“Out of Home Media” can be an integral part of your marketing campaign/media mix created by Kaufman Advertising. We have experience in researching/ locating, designing, producing and negotiating the rental of the most captivating, effective outdoor advertising. Including highway billboards as wrap posters or digital, mobile, displays, commuter rail, transit shelters, bus displays, mall displays, taxi displays and more.
Another of our specialties is direct mail. We can create and print all kinds of postcards, self-mailers, and envelope stuffers. And, using variable data technology, we can help you further personalize your mailing. What’s more, we can research and provide targeted mailing lists based on demographics as well as full mailing services through one of our experienced partners.
More interested in some other form of advertising you find intriguing. Ask us about producing TV Commercials or Video Presentations, Billboards, Transit, Displays, Signs, Banners, Trade Show Booths and displays.
Maybe you’d like to pursue the possibilities of marketing with e-Mail Blasts, Web Applications with complete design and coordination or the latest buzz, Social Media Platforms like Facebook, Linked In and Twitter. It is all be part of our all encompassing, full services, which you can have on a project-by- project or full-time basis.
Kaufman Advertising has produced, printed and mailed a host of impressive and award-winning direct mail to help our client’s inform and motivate their target market (s).
Everything from a standard or large postcard, 8 1/2 x 11″ mailer that folds in half or in thirds and self mails or goes in an envelopes to a more 3- dimensional, die-cut pop-up or “lumpy” mailer that may include a sample of your product.
We can conceptualize, write, design, produce and print a single piece to a mail campaign with creativity, skill and effectiveness. Need us to research and provide a mailing list based on your demographic criteria? Consider it done!
We’ll work with one of your mailing practitioners to secure the perfect list and afford you complete mailing services, from laser addressing, bar coding and postage to delivering to the post office. If it’s an e-mail marketing campaign you’re after, we can adeptly create your presentations as flyers, newsletters and the like to suit your needs and budget.
Again, our list partners can provide the e-mail marketing lists you require with a high degree of accuracy and efficiency. A few samples of our work are shown below.
When it comes to outstanding Direct Mail advertising, you can depend on Kaufman Advertising!
If you want a dynamic radio commercial, you’ve come to the right place. Over the years, we’re written and produced award-winning spots with great voiceover talent, music and sound effects. Writing the lyrics and music for memorable jingles is also a tremendous brand- building weapon in our arsenal.
We’re expert at conceiving, writing, designing and producing print advertising for newspapers, periodicals, magazines and other trade publications. Kaufman Advertising uses all the latest desktop publishing software to insure sharp, high quality reproduction in every media.
We can design, produce and print packaging of every description for distribution, storage, sale and use. Including, but not limited to, boxes and folding cartons, shrink wrap, shrink bundling, blister and clamshell as well as simple labeling.
Whether you’re in need of a corporate capabilities brochure or need a vehicle to market a particular product, service or idea concept, we can be very instrumental.
Having created hundreds of brochures, Kaufman Advertising is an authority in the writing, design and printing of these vital ingredients to marketing achievement. Brochures can come in many sizes and formats. Most common are a simple 8 1/2 x 11″ size, which folds in thirds or in half to a standard 9 x 12″ or custom-sized pocket folder with one or multiple saddle-stitched (stapled) pages and separate flush or stepped in size inserts that fit securely into the pocket.
If original graphics are involved, one of our illustration partners can make that happen. As for professional photography, we have a variety of channels to purchase existing, stock photography. Need specific pictures of your staff, facilities or products, again our established partner relationships with a stable of experienced photographers will provide dividends and win the day for superior image support.
Paper (stock) is also an important consideration, especially relating to image projection, vis a vis overall look and feel and durability. Effective brochures require meticulous research and planning and can produce great results in the selling and information channels of your entity.
Need your brochure in electronic form for your website or e-mailing purposes? It’s a simple and quick process that we’re amply versed in and more than happy to accommodate. We welcome the opportunity to conceptualize and create a unique and noteworthy brochure for you, such as the samples below.
Media Planning & Research
Copywriting & Graphic Design
A logo is a symbolic, vital representation of your company, community, product or service.
Typically, we identify and determine how you can best relate to your target market through a distinctive, well-designed logo.
Generally, a careful and cerebral blend of typefaces and graphics, logos are essential and mark a great starting point to initialize or update identity.
Creating a logo is a process which requires patience, skill and cooperation between client and designer.
Kaufman Advertising has successfully created hundreds of logo designs, like the examples below. We look forward to satisfying your need for an outstanding logo.
Video & Photography Coordination
Social Media and Web Design
An essential component to your overall marketing efforts, your website must communicate, inform and engage new and prospective customers and clients.
A well-designed site should have an attractive look and feel reflecting, and consistent with, your corporate image.
We can take your product or service to the virtual marketplace and provide an effective and easy-to-navigate website.
Our extensive services for internet development and marketing include: design and development as well as a content management system, SEO (Search Engine Optimization), SEM (Search Engine Marketing),
Blog Development, E-Newsletters, E-Mail Promotions, Video Production, Flash Animation, Web Banner Advertisements,E-Commerce development and web hosting.
Twitter. Facebook. Linkedin. Youtube….and a dizzying array of sites.
How do you make sense of it all?
The social media phenomenon is red hot and growing.
We can help you and/or your company/entity establish a strategy, establish your presence, expand your reach, nurture relationships and properly maintain your presence.
If you want to generate exposure, increase traffic, build new partnerships and bring in new qualified leads, let Kaufman Advertising be your guide.