Archive for News
The Bensalem, Bucks County, PA-based accounting firm of Rosenberg, Smith, Cooney & Migliore, PC procured 2011 wall calendars from Wear It’s At. RSCM chose a calendar themed by Norman Rockwell’s Wonderful World from Hotline Products. Norman Rockwell, the master of Americana, provides a whimsical look at life as he wanted it to be in this delightful thirteen month calendar. Each monthly illustration includes its own charming description. According to Partner, Sam Rosenberg,“We send these calendars out to all of our clients. When I visit their offices, invariably there are the calendars with our name and contact information as a constant reminder displayed prominently on their wall. Rosenberg, Smith, Cooney & Migliore, P.C., Certified Public Accountants, with offices in Bensalem, Pennsylvania and Marlton, New Jersey, has been providing both individuals and businesses with tax, accounting, bookkeeping and payroll solutions since 1981.
Real Estate marketing veteran, Michael Neil Kaufman, was a judge at the recent 2010 Awards of Excellence for the Community Builders & Remodelers Association of New Jersey/Builders and Remodelers Association of Northern New Jersey. “It was an honor and pleasure to serve as a judge this year, explains Kaufman. And even though I had the privilege to judge several years ago, it was nonetheless another great experience and chance to network with other industry professionals.”
In the past, Michael has judged similar awards for the Builder’s League of South Jersey. In addition, Kaufman Advertising and Wear It’s At has provided marketing support materials such as development of entry forms, direct mail, newspaper ads, ad books and publicity as well as the actual award trophies/plaques presented by Home Builders of Bucks and Montgomery Counties and Chester and Delaware Counties in Pennsylvania at their “Pinnacle Award” and “Pyramid Award” presentations, respectively.
Employing the 2010 theme, “United We Stand”, the CBRA, based in Whipanny, NJ, held it’s 26th Annual Awards of Excellence. The presentation dinner was held at the Sheraton Parsippany Hotel in Parsippany, New Jersey. Builder and Associate members (those who support the builders from varied industries and professions) submitted entries in an array of sales, marketing and design categories including: Best Black & White Ad to Best Kitchen Design to Best Single Family Home to Best Mixed Commercial Building.
According to Sharon Barkauskas, Adminstrative Assistant and Awards of Excellence Coordinator, “This year’s crop of judges, including the contributions of such an industry expert as Michael Kaufman of Kaufman Advertising was especially appreciated given the wide ranging knowledge and experience of the group and their ability to analyze, and yes, be constructively critical of the entries and quickly dispense of any disagreements with utmost insight and professionalism. They are all invited back to judge next year’s awards, without hesitation or exception!
The continuing state of low/excellent mortgage rates prompted Horsham-based Abington Mortgage Corp. to contact Kaufman Advertising to create a new mailer. After some discussion of what would be most effective to mail, the recommendation was a jumbo postcard which would stand out and separate itself from the other mail a prospect might receive.
The resulting 6 x 11” postcard features a gradiated background on the front mailing side with a check being cut accompanied by the teaser line, “Reduce your mortgage rate… AND SAVE!”
The back emphasizes the fact that AMC can show you how to put more money in your pocket, whether you’re purchasing a new home or just refinancing. Printed in full vibrant color on a heavyweight coated paper with UV coating, this AMC mailer generated increased attention and new business from a target audience anxious to lower their payments.
“Building company identity and a cohesive look is very important to us. That’s why we came to Wear It’s At for t-shirts for our crew members,” says Joe Duffy.
Duffy contracted a local illustrator to create a unique, colorful pond scene highlighted by water plant life, a frog and fish. The design was produced in full process color on the left chest and full back of both short and long-sleeved Gildan brand t-shirts in an earthy natural shade.
Duffy Brothers Landscaping is a Glenside, Montgomery County, PA full service landscaping firm offering a full range of residential and commercial landscaping services to customers in the Philadelphia suburban areas. They provide the latest innovations, trends and designs in softscaping including native trees, plants and shrubs and hardscaping including natural ponds. Duffy also offers overall maintenance including cleanup of debris, such as tree limbs, leaves and dead plants, trimming and pruning, mulching, edging and weeding. “Working with Michael Kaufman is a real pleasure. He always understands exactly what we want and makes recommendations based on our need for a sharp, quality look at a budget-considerate cost. His service and delivery also are impeccable,” emphasis Matt Duffy.