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Brand name wearables for employee recognition programs are surefire!
Mention Reebok, Nike, Adidas, Timberland, Cutter and Buck, Champion, Dunbrooke, Izod, Dickies and Weatherproof … watch eyes open wide and yes, smiles break out all over the place. No doubt about it, people relate to higher-end brands. Especially if they’ve seen them in their favorite retail stores. And no matter the kind of recognition program—i.e. safety, productivity, employee of the month or other— there are a host of benefits that relate to your company’s well being. Age, gender and even income level will have an effect on the recognition process. Gen Xers concerned about how things will help them personally will react differently from baby boomers that are more flexible in their tastes and style acceptance. But, the common thread among employees is that branded apparel always gets kudos and generates a stand-up-and get-noticed theme. And, as long as people don’t feel like walking billboards, they will proudly wear their tastefully placed company logo on their left chest, sleeve or back. Polos, sportshirts, jackets and fleece are recommended rewards that will elicit pride and insure wear-ability. Generally speaking, the bigger the accomplishment, the greater the award. Add special/elegant packaging and presentation such as a box with custom-designed tissue and gold elastic bands and you’ve further enhanced the perceived value and special nature of the gift. Working side-by-side with a promotional products expert like Wear It’s At will help you cover all the bases and create a cohesive, budget conscious program featuring major brands that truly recognize achievement and promote notoriety among your minions.
This entry was posted on Monday, January, 2010.
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