Any advertising medium must reach your target audience or it will provide no benefit.
Sometimes it’s a tough task identifying the exact media that will work best for your product or service. If you’re already advertising, all sorts of media may contact you. They may all sound right for your business, especially if there’s an aggressive sales person. But, how can you best evaluate what is and isn’t a good media choice. That’s exactly where we come in with our experience and objectivity.
Often, we recommend a fair testing and experimentation with a particular media to see if it brings the desired results. That does not mean you run one ad and decide the media isn’t working. We realize that typically small businesses have smaller budgets and every dollar counts. So, whether it’s an ad in a local publication, radio campaign, billboard, direct mail, e-mail blast or social media marketing that brings the new customers, expanded sales or increased awareness.
Frankly, we’re not married to any particular medium, only the ones that truly bring results for you. Let us to research, recommend, and place your media, it’s another expertise we possess and it goes hand in hand with our creative services.
At Kaufman Advertising, we can assist you with any or all of the following traditional advertising mediums:
We’re expert at conceiving, writing, designing and producing print advertising for newspapers, periodicals, magazines and other trade publications. Kaufman Advertising uses all the latest desktop publishing software to insure sharp, high quality reproduction in every media.
If you want a dynamic radio commercial, you’ve come to the right place. Over the years, we’re written and produced award-winning spots with great voiceover talent, music and sound effects. Writing the lyrics and music for memorable jingles is also a tremendous brand- building weapon in our arsenal.
Another of our specialties is direct mail. We can create and print all kinds of postcards, self-mailers, and envelope stuffers. And, using variable data technology, we can help you further personalize your mailing. What’s more, we can research and provide targeted mailing lists based on demographics as well as full mailing services through one of our experienced partners.
More interested in some other form of advertising you find intriguing. Ask us about producing TV Commercials or Video Presentations, Billboards, Transit, Displays, Signs, Banners, Trade Show Booths and displays.
Maybe you’d like to pursue the possibilities of marketing with e-Mail Blasts, Web Applications with complete design and coordination or the latest buzz, Social Media Platforms like Facebook, Linked In and Twitter. It is all be part of our all encompassing, full services, which you can have on a project-by- project or full-time basis.
Samples of our work